Interview part I: Engagement expert Kevin Anderson (CEO of Ship's Wheel Media)

Kevin and I discuss the difference between engagement and adoption. Part I of II.

Go to the profile of Charles Thiede
Oct 18, 2016
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Kevin Anderson is an expert consultant in media. He runs Ship's Wheel Media.

He has experience in:

• Consulting for digital editorial product development, data journalism strategy and social media strategy.

• Consulting on WordPress projects for media companies and PR agencies.

• Training covering social media, data journalism, introductory data visualisation and general digital journalism skills.

• Freelance journalism, specialising in technology, the business of media and US politics and foreign policy.

• Speaking on topics including social media, journalism and semantic technologies, the business of media, location-based technologies and the future of journalism.

Here, he talks to me about online engagement.

Go to the profile of Charles Thiede

Charles Thiede

CEO & Co-Founder, Zapnito

My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.

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