Cannes, CMOs, tactics and stats
A few stories on future-proofing.
More survival guides
After last week's 'Post Truth Survival Guide' from the OECD, I found another! I’ve recently met a tonne of folks going to Cannes Lions next week - some veterans some newbies - and either way Digiday have done a nice guide to making it a success: 'Cannes Survival Guide'
Coke drops the CMO position - what could that mean for senior marketers elsewhere?
Media brands continue to adapt to drive revenue
And finally another piece from Marketing Week written by the ever cutting and insightful Mark Ritson - title speaks for itself - an interesting read! 'Why can’t marketers see that digital metrics are bullsh*t'