Your post truth survival guide, onboarding & audiences
It's Friday Filter Time!
Amidst a UK election result that I’m sure will prompt discussions of Millennial/GenZ vs Baby boomers, the waning power of traditional news media and the continued rise of social channels, here is this week’s Friday Filter!
It’s a Post Truth world, how do we survive?
Photos and thoughts from one of the Ideas Factories at this week’s OECD Forum held in Paris - 80 delegates broke out form the main event to discuss and brainstorm in a unique environment
Yes - it’s hosted on yet another Zapnito site :)
Online display disarray
We see continued demand from the media owners we work with for online display advertising options, but a study published by www.b2bmarketing.net this week points to marketers as well as users demanding change
It’s the Audience Stupid
With link to the main survey - article on www.inpublishing.co.uk looking at world press trends - news media is at a pivot point and must become even more audience focussed
Nice long read reviewing some of the best welcome emails out there - useful for those marketers and expert network managers in media who want to drive user adoption.
Why I write this:
In line with our vision here at Zapnito, each Friday, I’m going to try cutting through that noise and attempt to engage an audience - you - by sharing stories, content and anecdotes from experts which I’ve found useful or entertaining this week. I’m acutely conscious that I might just be adding to the noise, but what the heck!
I don’t need to tell you that Revenue growth starts with Audience and client engagement but there a lot of noise out there, experts and the brands they represent can easily get lost in it, and even if you do get heard, getting users to stay engaged with your content is really hard.
So, whilst you are here, if you want to find out more about how the Zapnito platform is empowering expert content creators to cut through the noise, and drive deeper, lasting audience engagement, I’m keen to talk!