Business models, free speech, ethics and advertising collide
My round-up of what I have been reading this week.
It was a pleasure attending The British Media Awards courtesy of Merit Group and being honoured as a judge at the Awards Awards: some incredible people and case studies of media and events businesses at the top of their game.
Like the X Files but for media. I have become addicted to the Guardian’s expose on what is happening behind the scenes at Facebook. The Guardian are clearly emotive on this subject. Personally I think the Facebook team are struggling to come to grips with their responsibility as a scale publisher (whether they see themselves as that or not) and will get there in the end, but it’s a compelling journey to follow: The Guardian - Facebook Files
Hope for new revenue streams: some nice stats from Pub Exec about further growth in native advertising: Publishing Exec - Native Growth
And finally, The Times launches The Brief, focussed on delivering premium subscription content to the legal market. A national news group in B2B! Press Gazette - The Times Launches Premium content website. The eagle eyed among you will spot it’s a Zapnito site!
Why I write this:
In line with our vision here at Zapnito, each Friday, I’m going to try cutting through that noise and attempt to engage an audience - you - by sharing stories, content and anecdotes from experts which I’ve found useful or entertaining this week. I’m acutely conscious that I might just be adding to the noise, but what the heck!
I don’t need to tell you that Revenue growth starts with Audience and client engagement but there a lot of noise out there, experts and the brands they represent can easily get lost in it, and even if you do get heard, getting users to stay engaged with your content is really hard.
So, whilst you are here, if you want to find out more about how the Zapnito platform is empowering expert content creators to cut through the noise, and drive deeper, lasting audience engagement, and revenue, I’m keen to talk!