Digital priorities & strategy, and Brenda from Bristol
What's caught my attention this week.
My ever expanding journeys in media remind me daily that there is a lot of noise out there on the internet; expertise is being lost in that noise and audiences are becoming harder to engage as a result. So where do you start?
Here's some help with setting your digital media priorities from Peter Houston: awash with really useful links, and introduced me to Publishing Executive. Somehow I’ve not come across this source before but will be reading it again! See: '5 tips for setting your digital media priorities'.
Jeremy Epstein tells us how Blockchain might cut out a ton of the intermediaries in the digital advertising landscape and how uptake is inevitable: 'The digital strategy no one has told you about'.
Next up, Teresa Litza interviews Cynthia (Cyndi) Knapic. Although this interview would have been nicer as a video there is some interesting insight here and useful stats to power any business case for driving user engagement - video on mobile - it’s what the users want! 'Video is the New Blogging'
And finally with a snap election announced in the UK this week one final piece of wisdom from an unlikely expert: Brenda from Bristol...