Scary disruption and fighting back against Facebook
My share of stories, content and anecdotes from experts, mainly in media and marketing, which I’ve found useful or entertaining this week.
A massive fight for user attention - one that experts like Outsell say is worth $billions - is raging, warns the keynote speaker at the German Publisher’s forum. All media, from TV to B2B is part of this 'arms race of monetised distraction', via Publishing Perspectives.
Scary advertising business model story of the week: more nails in the 'online display ads' coffin... Google's commercial power increased under the guise of user interest. See: 'publishers fear Google backed ad blockers', via Digiday.
Could pulling the cord on feeding the big platforms with content help publishers win back user engagement and ad revenue? See: 'Guardian pulls out of Facebook instant articles', courtesy of Press Gazette.
And finally… some positive advice in face of all that scary disruption... one for all of us in business and taken from LifeLabs, a network of psychology experts built on the Zapnito platform. See: 'How to bounce back after rejection'.
Feeling like you need to fight back?
I don’t need to tell you that there a lot of noise out there. Experts and the brands they represent can easily get lost in it, and even if you do get heard, getting users to stay engaged is really hard.
So, while you are here, if you want to find out more about how the Zapnito platform is empowering expert content creators to cut through the noise, and drive deeper, lasting audience engagement, do get in touch with the Zapnito team.